In the past two years, sales of Apple mobile phones have dropped continuously, Apple and Cook into a development crisis. One of the reasons, is believed to be an extension of the upgrade cycle of Apple’s mobile phone, affecting the sales of mobile phones.
According to the latest news from foreign media, one analyst’s recent analysis pointed out that the average life expectancy of Apple devices is actually four years, which is almost twice that of the generally believed upgrade period of the Apple mobile phone.
In the past, many agencies reported that the cycle of U.S. consumer replacements for Apple phones has been extended to two years, and consumers have been able to get new Apple phones for just $ 199 with the carrier subsidy system in the past. However, the cancellation of operating subsidies and the decline of innovation in Apple’s mobile phones have led to an extension of the upgrade cycle.
According to AppleInsider, a U.S. technology news website, Horace Dediu, an analyst with Asymco, a market research firm, recently conducted a study on the useful life of Apple hardware products.
The analyst based on Apple’s quarterly unit sales, and Apple released an important data before: iOS’s active use of equipment has reached 1.3 billion units.
The analyst produced detailed charts and found that the lifespan of Apple hardware devices is actually 17 quarters, which is four years and three months.
This time than the generally considered Apple mobile phone upgrade cycle doubled. This also means that the useful life of existing products increases, from another aspect also affects the sales of Apple hardware products.
Just this week, a U.S. authoritative media report pointed out that the global smart phone market, including Apple and Samsung Electronics, has formed a huge refurbished machine segment. The old mobile phones returned by consumers in some countries flow again after being refurbished The market. According to the analysis, the global sales of smart phones 10%, in fact, refurbished mobile phones.
In the United States, major operators and companies such as Apple operate a similar mobile leasing business, users pay a fixed monthly fee, the next year when Apple introduced a new phone, they can directly replace the use of the latest cell phone, the old cell phone was Returned, entered the second-hand renovation channels, continue to sell to developing countries market.
In 2016, Apple’s official website released information on the useful life of hardware products. Apple said that the useful life of smartphones, tablets and Apple watches is three years, and that of Apple laptops is four years.
But this is only a technical service life, Apple products rely on the excellent manufacturing quality, in reality, have a longer life expectancy.
At the end of last year, Apple suffered a rampage in the world hubbub of “speeding door” incident, many users found that the operating system after the phone suddenly slowed down after the operating system, Apple later confirmed that some of the older cell phone processor was decelerated, In order to reduce the impact on lithium batteries, Apple said such a move is to extend the service life of equipment.
At present, Apple’s three major hardware products are caught in the downturn embarrassing, the authority’s data show that Apple’s mobile phone sales peaked in 2015, and then declined for two consecutive years. In the fourth quarter of last year, while Apple’s mobile phone sales of three new machines at the same time, there was a surprising decline. In addition to an extended upgrade cycle, iPhone X’s pricing of up to $ 1,000 is considered an important factor in hurting sales.
In addition to mobile phones, Apple laptops and tablets are in the two sunset markets, the industry has already declined for many years, Apple as one of the manufacturers naturally can not be spared.