Analyst: Apple device life cycle over four years, new products are not sold well

In the past two years, sales of Apple mobile phones have dropped continuously, Apple and Cook into a development crisis. One of the reasons, is believed to be an extension of the upgrade cycle of Apple’s mobile phone, affecting the sales of mobile phones.

According to the latest news from foreign media, one analyst’s recent analysis pointed out that the average life expectancy of Apple devices is actually four years, which is almost twice that of the generally believed upgrade period of the Apple mobile phone.

In the past, many agencies reported that the cycle of U.S. consumer replacements for Apple phones has been extended to two years, and consumers have been able to get new Apple phones for just $ 199 with the carrier subsidy system in the past. However, the cancellation of operating subsidies and the decline of innovation in Apple’s mobile phones have led to an extension of the upgrade cycle.

According to AppleInsider, a U.S. technology news website, Horace Dediu, an analyst with Asymco, a market research firm, recently conducted a study on the useful life of Apple hardware products.

The analyst based on Apple’s quarterly unit sales, and Apple released an important data before: iOS’s active use of equipment has reached 1.3 billion units.

The analyst produced detailed charts and found that the lifespan of Apple hardware devices is actually 17 quarters, which is four years and three months.

This time than the generally considered Apple mobile phone upgrade cycle doubled. This also means that the useful life of existing products increases, from another aspect also affects the sales of Apple hardware products.

Just this week, a U.S. authoritative media report pointed out that the global smart phone market, including Apple and Samsung Electronics, has formed a huge refurbished machine segment. The old mobile phones returned by consumers in some countries flow again after being refurbished The market. According to the analysis, the global sales of smart phones 10%, in fact, refurbished mobile phones.

In the United States, major operators and companies such as Apple operate a similar mobile leasing business, users pay a fixed monthly fee, the next year when Apple introduced a new phone, they can directly replace the use of the latest cell phone, the old cell phone was Returned, entered the second-hand renovation channels, continue to sell to developing countries market.

In 2016, Apple’s official website released information on the useful life of hardware products. Apple said that the useful life of smartphones, tablets and Apple watches is three years, and that of Apple laptops is four years.

But this is only a technical service life, Apple products rely on the excellent manufacturing quality, in reality, have a longer life expectancy.

At the end of last year, Apple suffered a rampage in the world hubbub of “speeding door” incident, many users found that the operating system after the phone suddenly slowed down after the operating system, Apple later confirmed that some of the older cell phone processor was decelerated, In order to reduce the impact on lithium batteries, Apple said such a move is to extend the service life of equipment.

At present, Apple’s three major hardware products are caught in the downturn embarrassing, the authority’s data show that Apple’s mobile phone sales peaked in 2015, and then declined for two consecutive years. In the fourth quarter of last year, while Apple’s mobile phone sales of three new machines at the same time, there was a surprising decline. In addition to an extended upgrade cycle, iPhone X’s pricing of up to $ 1,000 is considered an important factor in hurting sales.

In addition to mobile phones, Apple laptops and tablets are in the two sunset markets, the industry has already declined for many years, Apple as one of the manufacturers naturally can not be spared.

10 misunderstandings about iPhone

To use the phone for a long time, protection is very important. Many users will scratch the film the first time when buying a new iPhone, put on the protective cover, the purpose is to prevent thousands of dollars worth of mobile phone accidental damage. But do you know that in everyday use, even if it’s just a simple standby, charging will inadvertently damage the phone?

idropnews in recent days with the combination of Apple’s sale of “genius” and the recommendations of professionals summed up the 10 “misunderstanding the iPhone,” Here we may wish to look together.

Do not use the lock screen password

Although the current iPhone’s protection mechanism has been perfect, but according to Apple’s 2013 report shows that there are still some users are not accustomed to using a password to protect their equipment.

Although the Touch ID and Face ID can prevent the thieves from unlocking in most cases, the biometric authentication through the biometric authentication will eventually disappear, and the lock screen password will naturally become the protection of your mobile phone The last barrier of privacy. As for the “lock screen” password “effect”, even the FBI (FBI) are no match.

Allow all applications to use location services

Each time a newly installed application is opened, a similar prompt “Allow applications to get your targeting information” pops up, and in most cases, the user will select “Allow” for future use.

But in fact, do we really need to get the app ready for our location?

Perhaps long-term open positioning function to facilitate our readily view the map, search tools or taxi software, etc., but long-term positioning function will have some drawbacks.

The first is the long-term open positioning function, cell phone battery life will consume faster than the need to use open; followed by privacy issues, do you really need an application at any time know where you are?

idropnews advice is to add or remove location-based services for certain applications in your settings based on your usage needs.

“Only when the battery runs out is charged and the battery is good”

I wonder if you have not heard of a rumor Square – “cell phone batteries have to run out and then recharge, so as not to damage the battery”, in fact, cell phone charging is not the end of the world, charging and will not cause much harm to the battery.

Today, lithium battery manufacturing technology and charging technology is already quite mature, in addition to modern mobile phone battery IC can prevent overcharge, but also according to the remaining capacity of the battery to constant charge power, the battery damage and heat down the lowest.

In fact, charging the battery before it is exhausted does not cause any damage to the battery. If you have to wait until the battery capacity is exhausted and recharged, it will only waste your time and affect your experience.

A long time does not shut down

Although this may seem absurd, it is true. Although users are accustomed to being charged before the phone is “low battery” or automatically shutting down, the battery will not be damaged if the battery is fully charged, but this does not mean that the battery of the phone is healthy.

According to Apple’s “genius bar,” the technical staff said that although the battery does not turn off the phone for a long time is not harmful to the battery, but the standby iPhone is like an idling car engine, though not at full speed, but it is indeed in operation, still Will consume battery life.

So Apple’s “genius” have suggested that users can periodically shut down the iPhone to restart to improve battery life.

Do not clean the phone

Whether it is the iPhone or other cell phones, it is inevitable that the bacteria, which is often infused into the device. According to the statistics of idropnews, mobile phone bacteria content per square inch is even higher than the toilet.

In addition, if you do not clean your phone for a long time, dirt, debris (paper towels, thread, etc.) generated by daily use will cause poor contact with the phone and the key feedback is not sensitive.

So, in order to keep your phone in good condition, we recommend that you regularly clean the phone’s ports with a soft cloth and clean with non-metallic objects.

Do not update the phone system

Although Apple Push systems are frequently updated and require at least 10 to 15 minutes for each update, it is quite necessary to periodically update the system.

Especially when Apple fixed a major system vulnerabilities, add significant features, the new version of the system has played a crucial role. So when these “update reminder” box pops up, it is recommended to update the system as soon as possible.

Do not back up your device

Often users have “white apples” (of course, iOS itself) when using the iPhone due to improper handling or tampering with the system, and the content that was previously saved after reinstalling the system was erased.

Therefore, according to the actual situation on a regular basis to backup the phone is very important.

iCloud can automatically save your photos, memos, texts and so on. Of course, if you do not purchase the capacity expansion, iCloud Cloud will only have 5GB of storage space (iCloud will be extended to 50GB and you will pay 6RMB per month).

If you can develop the habit of regular backups, saving the data to your computer with iTunes is a good way to stay safe and cost-free.

Use too much storage space

Many users are accustomed to a large number of video, music, pictures, applications installed into the phone, and even some users of the phone as a major productivity tool, a large number of content stored in the phone.

However, Apple’s “geniuses” advise users to try not to “plug” the phone’s storage because they have limited storage space for application downloads and updates. Their advice is to eliminate unnecessary content to free up storage space when less than 10% of the total memory is left.

The shell was not removed during charging

The “misunderstandings” listed by idropnews are equally weird, but in fact they still have their own reasons. Many users have the habit of putting a protective cover on the phone, but the thickness of the protective cover will also affect the cooling of the phone when charging.

Apple has introduced in the official website iPhone, iPad and other equipment, “extreme temperature.” iPhone “best use temperature” is between 16 ℃ ~ 22 ℃, “extreme temperature” is below 0 ℃ or above 35 ℃, the user should avoid using the iPhone in “extreme temperature”, otherwise it will cause permanent damage to the battery .

In addition, Apple recommends that when the device generates too much heat while charging, remove the protective case first and then continue charging.

Use a third-party charger

Last year’s iPhone 6s “battery door” incident, so that the majority of users back to the focus of mobile phone battery security issues. However, in addition to the natural aging of the battery, long-term use of unofficial power adapter will also damage the battery.

Currently there are a lot of power adapters on the market that have not passed Apple’s official MFi certification. Although they are inexpensive, studies have shown that using these chargers can rapidly reduce battery life.

Therefore, professionals suggest that users should try to use Apple’s official or MFi certified power adapter to ensure the safety of cell phone charging and battery life